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Business Development Institute
A Division of the Business Development Agency.
Four weeks training courses
Course Title
Customer Service - The “WOW WOW” Factor
Duration
4 weeks
Course Outline:
Session 1
Customer Relationship Management
The Communication Process
Closing Sales and Winning Customers Confidence
Workshop: Developing a Sales Plan for your Business
Session 2
How to Develop a Customer Service Culture
Customer’s Expectation
Attribute focus
Dealing with Internal and External Customers
Workshop: Developing a Customer Service Manual for your business
Session 3
Delivering Award Winning Customer Service
Creating a Buzz for your product
The Customer Experience Audit
Ten Ways to Keep Your Customers Happy
Workshop: Customer Service Check List for your Organization
Course Title
Fundamentals of starting a small business
Duration
4 weeks
Course Outline
Session 1
What Business is right for you?
Finding a Niche
Business Research
Pre-Business checklist
Types of Business Organization
Applicable laws for small and micro businesses
Session 2
Location
Location Analysis
To rent or not to rent
Things you need to know about lease agreements
Session 3
Marketing your Small Business
Opening and marketing
Creating a simple marketing plan
Doing marketing research
Session 4
Managing and Financing the business
Simple record keeping
Financing your small business
Course Title
Developing and Writing a Business Plan
Duration
4 weeks
Course Outline:
Week 1
Business plan over-view
Major Components of the Business Plan
The Marketing Plan
Workshop
Week 2
The Marketing Plan continued
Organizational Plan
The Production Plan
Workshop
Week 3
The Production Plan continued
Pre- Opening Cost
Financial plan
Workshop
Week 4
Financial Plan continued
Executive Summary
Workshop
Course Title
Marketing Course
Duration
4 weeks
Course Outline
Week 1
Marketing Plan Basics
The benifits of Marketing Plan
Primary Research
Secondary Research
Week 2
The Preparation Process
Preparing to Write
Market Situation
Threats and Opportunities
Week 3 and 4
The Major Components of Marketing Plan
Marketing Objectives
Marketing Tactics
Marketing Goals: Where the details start
Budgets
Controls: Tracking Effectiveness
Executive Summary
Presentation Techniques
Course Title
Creating an effective sales plan
Duration
4 weeks
Course Outline
Session 1
An Over view of the Eight Major Types of Marketing
Deciding on the programme that’s right for you
Targeting Customers
Session 2
Planning Sales Promotions
Selecting the Right Sales Tool for your Company
Session 3
Designing a Sales Plan for your company
Session 3
Designing a Sales Plan for your company
Developing Sales Tactics that suits your company
How to Tap your Warm Market
Building Customer Loyalty
How to turn Objections into Opportunity
Designing your Sales Quota
Goal Setting
Documenting and Tracking Sales
Designing a Sales Force and Sales Force Objectives
Effective Sales Closing Techniques.
Modified One Day seminars/workshops
Course Title
Fundamentals of starting a small business
Duration
one day
Target Group
Persons who want to start a business or those that have started and are having challenges and need to re-start the right way.
Course Title
Customer Relations Management -Customer Service
The ‘Wow Wow’ Factor
Duration
One day
Target Group:
Small Business operators, and or their front line staff who serve the Public. They will learn to develop the right customer service culture, manuals and a sales plan for the business. Also they will learn to do customer service audits.
Course Title
Writing a winning Sales and Marketing plan
Duration
One day
Target Group
Small business owners that need to market their products to increase awareness of the product to generate new sales. This course will help business people to understand the needs in their market place and how to fill this gap with the best product.
Course Title
Creating an effective sales plan.
Duration - One day
Target Group
Anyone who has something to sell. This course is also geared towards small business operators who are experiencing low sales as a result of their sales staff. This course will look at developing a sales plan, Goal setting for the business, sales quota and sales force management.
